PhotoThrow Blog

5 Killer Home Business Ideas For The Website Sales Growth

1. Your Enthusiasm Powers All Home Business Ideas.

The enthusiasm is one of the greatest engines to drive traffic to your site. It also proves, that the rational ideas can be beaten with the psychological ones, like with your enthusiasm. This is important to note, because in the end of the day, people make their decisions by their feelings.

2. Use Your Persuasion Power.

The marketing of the home business ideas is based on the communication, actually on the words. Because the target of the communication is to influence on people and finally to make them to do the desired action, the persuasion power of the communication plays a main role.

For instance, the article structure is important. The title must be able to stand out from the crowd, to promise the main benefit and to make the reader to read about your home based business ideas. But the desired action is, that the reader will click the link in the about the author box. To be able to do that, your copy must express the persuasion power and to grow the curiosity in the mind of the reader.

3. Build An Attitude, That You Communicate With People, Not With The Internet.

When you market your ideas for a home based business, you will find out, that some people want to contact you, either by phone or by email. These contacts are very important ones. You must be able to communicate with them in a helpful and polite way and to make it easy to contact you again, if needed.

4. Your Prospects Like Gifts.

If you look the marketing in general, many businesses have special gifts or offers to the customers. Companies give discounts, they have special customer cards, they give free gifts etc. This is the sign, that they work simply because people like them.

You can use the same method in the marketing of the home based business and to give your prospects free ebook or free special report. I have used one system successfully. I pay the first month on behalf of the new affiliate, so that he can start his home business without risk.

5. The Testimonials Build Trust.

You can ask testimonials from your customers and use them in your site content. My experience is, that affiliates are glad to be able to give their testimonials, because they understand, that they get advertising to their home businesses at the same time. These testimonials are great trust builders and site visitors like to read them.

How I Use Digg to Increase My Traffic by Over 5000%

Digg is a social news site where users discover, highlight and promote content that they find interesting or newsworthy. The visitor figures speak for how much people love Digg. Traffic-tracker Compete.com reported that Digg amassed almost 20 million visitors in March 2008.

However, with the massive amount of content online nowadays, it is a tough competition to get ‘dugg’ and a race to make it to the front page! Each story is given a 24 hours frame to collect as many votes to propel it to homepage headline where the top 15 stories get their two hours or so of fame before it gets pushed down the chart by other emerging headlines.

Front liners can gain an increase of over 10,000 to 15,000 unique visitors, while truly sensational stories have generated up to a whopping 200,000.

Other features that make Digg so popular is the ability for users to dis content that they don’t like by ‘burying it’ because it is a bad link, off-topic, duplicated, spam, or even because “it is lame”, an option offered by Digg.

Typically, content like breaking news, how-to guides, news on high profile people, lists and off beat stories get the most votes.

While digging your own content won’t count for much given how big the community is, you can use Digg another way to help with your marketing. With knowledge about Digg, you can utilise these concepts to create and position your content such that it will be popular with ‘Diggers’, search engines and your visitors.

Start off by signing up for a free account on Digg.com, but don’t immediately submit your content. Familiarise yourself with the website and check out the stories that make it to the front page to get an idea of what users like.

Here are some quick suggestions and tips to get you the visibility you want.

- Flame Del.icio.us, Microsoft , Vista or any thing logically except Digg in a single post
- Write something related to Apple, Pleo, Wii or other popular tech gadgets. Extra points if they are unheard rumours which you can create evidence for
- Embed a Youtube Video that shows something contagiously funny
- Hacks and How to – Create “How-to” that can fit a mention to Roomba or Pleo, or even better, hacking a Wii remote to control your Pleo through your Iphone.
- Share your excitement with exclamation marks at the end or “Funny Video!!!!” Extra points if you can squeeze in some bracketed number for some line noise.
- Perform some unusual transformation to any piece of food, or some hot consumer product. E.g. Toasts with Harry Potter effigy or try microwaving a Wii

To maximise the benefits of Digg takes more effort and time. This will require you to use the social networking aspect of Digg and understanding the Digg community well so that your friends can help you generate Diggs and create hype about your content.

However, if played well, Digg can help you increase traffic to your site and give you the exposure you never thought possible. Now dig that?

Tip 1:
Do not market just one product or two. Shield yourself from the market fluctuations and changing customer preferences by marketing a wide variety of products. In that case, only a small portion of your Home Based Business sales will be affected even if the market for one product goes down and vice versa.

Tip 2:
Always remember that it is easier to make a sale to an existing customer than to a new one. So keep in touch with your clients. Try to customize your products so as to provide them a special treatment. Make him/ her feel special.

Tip 3:
Even if it is true, kindly refrain from making exaggerated claims. A bold claim will create suspicion in your client’s mind and that will adversely affect the sales.

Tip 4:
For numerical claims, it will sound more credible if you express numbers as fractions or decimals. For example: “Our clients save 17.9 percent” sounds more believable than “Our clients save 20 percent”.

Tip 5:
Create an offer which your client can’t resist. You can use a combination of special discount price and valuable bonuses.

Tip 6:
Offer time bound special offers to your clients. Use them not all at once but one at a time. When an offer expires, it can be replaced by the next offer. A series of special offers will attract the attention of your clients.

Tip 7:
When you target a market, always make sure that your prospective clients have genuine desire and money in their hands to buy your products. It will be useless to waste all your promotional strategies in a market which do not have the adequate revenue to buy your products.

Tip 8:
Make your mark in the industry through exclusive offers and discount prices which your competitors can’t copy. For example, there was one clever marketer who included his home number in every purchase that a customer made, so as to maintain a personal relationship with the clients.

Tip 9:
When you write a sales or an advertising message, try to make it as personal as possible. Make your readers feel that you are addressing him / her directly and not a large group of people. It is also useful to adopt a more informal style of writing so as to directly appeal to the masses.

Tip 10:
Follow up on your clients regularly, even those who haven’t made any purchase from you yet. Your persuasive approaches will sooner or later tip the balances in your favor.

Each of the above mentioned Online Marketing tactics are simple yet effective. It can be easily over looked too. So take time to read and imbibe the preceding tips before you venture into marketing. You will be pleasantly surprised as to how much business your revised marketing plans will bring you.

7 Tips to Boost Sales Now

Is your business struggling in this down economy? Here are seven tips for boosting sales you can implement right now:
1 - Focus On Your Most Profitable Customers

Selling to your existing customers is more effective than trying to attract new customers. Current customers already know your company and the products and services you offer. They don’t need to be persuaded to do business with you.

But it’s even more effective to focus on your most profitable customers, especially during an economic slump. Do you know who they are? It really pays to spend some time investigating this.

Using the old 80-20 rule, you’re probably getting 80% of your revenue from only 20% of your customers. How can you serve these customers better? What will it take to increase their spending with your company?

Start building relationships with these customers. Do a better job understanding what they are looking for, why they are buying from you, and tailor your solutions to their specific needs.

2 - Emphasize Your Most Profitable Products And Services

In the end, your business is, or should be, about profitability, not just sales. Not every product or service you sell makes an equal contribution to the bottom line. A detailed review can shed light on which products and services have the highest margins.

Emphasize these profitable products and services in your sales effort for maximum impact on your company’s bottom line. And don’t forget to look for opportunities to up sell and cross sell to your customers.

3 - Ask Your Customers What They Want

Don’t assume to know what your customers want. You have to ask. Ask your customers and prospects what they need and how they think about your firm and you’ll be in a better position to provide them with the right products and services.

Seize every opportunity to get feedback. Get the facts. And use what you learn to fine-tune what your company has to offer them. Real insight into your customers is an excellent way to gain competitive advantage. You have to outsmart the competition, especially in today’s economy.

4 - Value, not Price

Price is one thing, value is another. You don’t have to have the lowest price to get the sale. Review the difference your product or service makes in your customers’ lives or in their business. Does it make their life easier or better? Does it improve their business?

Quantifying these benefits in dollar terms can demonstrate the real value of your product and help reduce price objections.

Highlight the benefits of what you’re offering, rather than just listing the features. Help your customers better understand the value you’re offering and why the price is justified.

5 - Stand Out From The Competition

Keep in mind that your customers always have a choice about how and where to spend their money. Does your company stand out from the competition in a way that’s relevant to them? Or are you just another player in an already crowded field?

The economic downturn can be a terrific opportunity to take the initiative to stand out from the crowd. Spend some time learning about your competitors and look at them through your customers’ eyes.

Figure out what you do better than the competition, make sure it’s something your customers value and then run with it. Communicate clearly why your customers should choose your business over the competition.

6 - Launch A Direct Marketing Campaign

Many businesses do not communicate with their customers as well as they could. As a result, they miss out on potential sales. Build a relationship with your customers by providing them with frequent, relevant information about your company, your products and services.

Regular mailings or e-mails to your customers keep your message alive and increase awareness. If you use e-mail marketing, make sure to e-mail only to those customers who have given you permission to do so.

To reach beyond your existing customers you can purchase or rent targeted mailing lists that include your best prospective customers. Since repeat frequency is important, make sure to set up an on-going marketing communications program and commit to it.

7 - Be Persistent And Improve Your Follow-Up

The majority of sales are made on the fifth or later sales call, yet most salespeople give up after only two or three attempts. Don’t give up! Keep in front of your prospects with mailings, phone calls or opt-in e-mail. Be friendly and persistent. Improve your follow-up and you can increase sales from your current stream of prospects.

But Don’t Forget the Long Term

In the current economy your focus is on increasing sales right now. But don’t forget the longer term. Take time to reflect and think about why you’re in this situation in the first place. Of course, there are many external factors to blame, but are there any internal factors that made your business particularly vulnerable?

Now may be a perfect time to rethink your business, to make smart strategic decisions, change course and put your company on a new track towards sustainable, profitable growth.

Or as management expert Peter Drucker put it “.. the best way to predict the future is to create it.”

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PhotoThrow™, Inc. Knitting Your Heartfelt Memories, Stitch By Stitch Earn Money From Home! Be a part of the booming personalization business and the internet with your own E-commerce website. You can have a REAL career with a proven home business venture. Must be willing to make extra money. Must be able to work a minimum of 10 hours a week from home . Must be independent enough to complete tasks without a boss standing over you. We are offering you a HOME BUSINESS with these advantages : NO Risk NO Stocking or Delivering NO Large Startup Costs NO Gimmicks NO Contracts NO Cold Calling or Telemarketing Some of the Benefits : FREE training by career-oriented people like you The option to work part-time or full-time… you decide A career that allows you to spend more time with your family Financial peace of mind A better life and much more You owe it to yourself to expect the best.. and you’ve found it! Testimonials: It took just 11 months to double the income I was making at my full-time job working as an Office Manager, so I fired my Boss and now I’m working from the comfort of my own home and am my own boss. They even set me up with a website!-Veronica C In just a short time I have been able to bring in a nice income and have been able to work along side my children. I have two little boys and two girls. I also volunteer at our firehouse and everyone loves the products and service.  I couldn’t ask for anything more.-Pat B CALL Now For A Limited Time Special Offer (800) 524-0914 www.photothrow.com PhotoThrow, Inc. 141 Lanza Ave, Bldg 3A Garfield, NJ 07026 (800) 524-0194 (973) 767-0880 fax (973) 772-6601

5 Overlooked Ways To Market Your Work at Home Business

Everyone is always looking for more ways to market their business. You often hear about Pay Per Click advertising, writing articles, link exchanges, and a few other business marketing techniques that everyone uses. However, there are many other ways to market your business that a lot of people just don’t think of.

Here are five good business marketing techniques below that are often overlooked. Of course, many people do use them but there’s not nearly as much competition in these techniques as there is with some of the others. Plus, these marketing techniques are all either free or very near it. Getting traffic to your site for free or very little cost is always a good thing in my opinion.

Here are five ways to market your business that you may not have thought of before:

1) Enhanced Business Card – Get a business card with color, an eye catching background, and add your picture to it. Maybe you could also have a cool quote or a free offer on it, plus anything else you can think of to get peoples attention.

The point is you need to make it stand out among all the other business cards someone might see in a month. Make sure your website URL is on it in a highly noticable place. Then, leave it everywhere you can, and hand it out to everyone you meet.

2) Give away freebies - Underpromise and overdeliver! That is the best business marketing strategy ever thought up. Pretty much all the “big-dogs” use it in their marketing campaigns. You can too by giving away free stuff at your website, or in your newsletter, without telling anyone they will be receiving it.

Say someone visits your website from an ad you placed that didn’t mentioned anything about getting a free ebook. They will be absolutely delighted to find the extra free gift.This is a great way to get people to not only return to your site, but tell their friends about it too.

3) Sponsor Events - A great way to spread the word about your business is to sponsor events in your area. There are many games, events, charity drives, intramurals, little leagues, etc… That are just waiting for people like you to give a little bit of your money to help out.

You will usually get your business name on a T-shirt, a sign, a flyer, or something else related to the event. A lot of people will be seeing these events and YOUR business name. It’s a great way to drive local traffic to your online business website or offline business if you have one.

4) Blogs - Having your own business blog can be a great marketing tool. With a blog you can quickly and easily offer free business advice, information, fun stuff, resources, tips, or anything else you want.

If you have a very interesting and/or informative business blog people will keep returning for the great stuff that your blog offers. Update it every day or two with fresh info and you can build a strong following fairly quickly.
5) Guestbooks - There are many people that have guest books on their websites that you can sign. Most of them allow you to put a link to your website when signing. This can be a good way to bring some traffic to your site and get a one-way inbound link that those search engines really love.

Make sure you don’t just post a random comment or spam the guestbook. You should actually check out the website and leave a useful message. This will keep your reputation intact and provide the webmaster with usable information. A win-win situation!

Alright, now you are armed with five more work at home business marketing techniques to bring traffic to your website and customers to your business. Get going on them now so you can increase your profits this week!